This blog is about the intersection of ‘brand’ - the greatest area of corporate value - and ‘innovation’ - the greatest area of corporate momentum. And it focuses on Asia – arguably the most diverse region in the world and undeniably the most dynamic. Growth rates of all kinds, and change in the social, political and cultural fabric is phenomenal.

Beyond relatively strong, global brand and innovation powerhouses Korea and Japan, Asian brand innovation is developing quickly and maturing with distinctly different dynamics. And the way multinationals operate in the Asia region are increasingly showing a need to adapt international practices to suit.