Hyundai-Kia Ties With Microsoft For “In-Vehicle Entertainment” 8 May 2008
Posted by Michael in Branding, Innovation, Korea, News, Products, Services.add a comment
Bill Gates, after meeting with Korean President Lee, announced Microsoft will invest $100M+ in setting up the “Automotive IT Innovation Center” jointly with Hyundai-Kia Motors, the nation’s premier auto company. According to Reuters, the first product under the partnership would be a voice-controlled system linking mobile devices to car stereo systems; Later versions are expected to include multimedia and navigation-related features. In plain English: the US-bound Hyundai and Kia vehicles will soon have Microsoft-powered gadgets and interfaces inside the cars. As evidenced by Ray Ozzie’s “Mesh” plan, Microsoft is working hard on its new corporate vision to provide ubiquitous connected experience across all devices and environments, including the driver’s seat. Meanwhile, BMW has begun offering on-board internet access. Other companies like Nissan and Apple should also be looking at similar opportunities.
[From Web 2.0 Asia]
Samsung Pushes 3D Plasma TVs 14 April 2008
Posted by Michael in Innovation, Korea, News, Products.add a comment
Electronics powerhouse Samsung recently unveiled a three-dimensional viewing experience that stirred many among the tech-journo crowd witnessing the event. Apparently the content, a Tiger Woods smack, came at them so fast and stunningly real that a ‘fore’ wasn’t heard from behind the goggles. Yes, goggles are still with us but the technology is getting pretty sweet, especially for over-cashed gamers who want nothing but the latest. We’ve seen some high-profile cinematic 3-D this past year, notably U2’s concert, and we’re likely to see Samsung and others bring the experience into the living room.
“After a century and a half of intermittent research, three-dimensional television is so close, you may feel you can reach out and touch it.
Some people watching the demonstration at Samsung’s digital media and telecoms research park in Suwon, an hour south of Seoul, do try to grab the animated images of approaching spacecraft, anthropomorphic cars and blobby aliens. It makes them look even sillier than the oversize goggles they have to wear to get the 3D effect. But the experience is so riveting that none of them cares. “It feels really real,” declares one normally sceptical French technology journalist as he tries on the goggles for a third viewing.
The target early adopters for 3D TV are, anyway, the affluent young men who have redefined cool to include computer games. No longer geeky, this business will be worth $46.5bn (£23.6bn) by 2010, almost half as much as the $104bn filmed-entertainment market, and it’s growing faster. High-end games, like most animated films today, are created using CGI (computer- generated images), and making them 3D is child’s play: you just instruct the computer to calculate each frame from two slightly different angles. The result is an illusion of depth which, whether you’re roaring around Monte Carlo in your F1 Ferrari or quarterbacking the Dallas Cowboys to NFL glory, makes a huge difference to the feel and enjoyment of a game.”
[From The Independent]
